AMI GOLDWASSER
Event Producer & Integrated Marketing Specialist

OPRAH WINFREY - LIVE YOUR BEST LIFE TOUR

We brought Oprah to the people via a three-city tour stopping in Denver, Dallas, and Washington, D.C., with each event attended by 5,000 people. We designed a day where attendees interacted with participating advertisers’ displays in an organic way. There were intimate luncheons hosted by Oprah where she and her Angel Network donated money to charities in each city. The day culminated with Oprah taking the stage where she delivered a powerful and personal performance.

VERIZON WIRELESS/ ROLLING STONE GRAMMY PARTY

We orchestrated a blockbuster celebrity event during GRAMMY week in Los Angeles that aligned Verizon Wireless with music, celebrity and entertainment and provided exclusive content for their V CAST subscribers. The event was hosted by Justin Timberlake and featured performances by Timberlake, the Black Eyed Peas, Timbaland, Nelly Furtado, and Danity Kane. We provided brand exposure for Verizon Wireless and Skyy Vodka among 1,500 celebrities, tastemakers, and consumers.

US WEEKLY’S 25 MOST STYLISH NEW YORKERS

We launched the first ever Us Weekly red carpet event during New York’s Fashion Week. Honorees included Mayor Michael Bloomberg, Tim Gunn, Padma Lakshmi, Kimora Lee, and others. Guests enjoyed a preview of the Grane Jeans collection and sipped speciality cocktails by Svedka. The event garnered star-studded exposure and has become one of the hottest parties during Fashion Week.

WENNER MEDIA & SHOWTIME PRESENT: “DEXTER WEEKLY” & “DEXTER”

To generate buzz for the third season of Dexter, we created an eight-page custom section at the back of Rolling Stone & Us Weekly magazines that positioned Dexter as a celebrity and pop culture icon, just like the celebrities featured in these magazines. Each page of the mock magazines was patterned after signature columns and written using a tongue-in-cheek humor. The campaign won the 2009 MIN Integrated Marketing Award for Best Special Advertorial Section and generated nearly 24 million readers.

ELLE MAGAZINE’S 21st BIRTHDAY

Using the magazine’s birthday as the theme, we created and executed simultaneous parties in twenty-one Bloomingdales stores nationwide. At each event, guests received private consultations with top stylists, saw a sneak peak fashion show in the Y.E.S Contemporary Department, and received an Elle-branded gift with purchase.

ROLLING STONE “COMEDY” ISSUE PROMOTION

To encourage advertising in the magazine’s annual “Comedy” issue, we created a fully integrated marketing campaign centered on the upcoming issue’s theme. The campaign included a series of email blasts of the magazine’s iconic covers with the sales team’s faces superimposed on them. We also created a micro-site hosting a video featuring the team doing stand-up comedy. The campaign concluded with a client event at Caroline’s Comedy Club.

KEVIN LILES “MAKE IT HAPPEN” BOOK TOUR

We created a multi-city book tour with speaking engagements at colleges for the release of Kevin Liles’ (EVP, Warner Music Group) new book. The tour kicked off with a book release party in New York City attended by music industry moguls such as Sean Combs, Jay-Z, and Beyonce all of whom posed with the book on the red carpet. The tour included a wrapped bus that took Liles from city to city where he was interviewed by local television, print and radio. Each night he hit the stage, speaking to hundreds of students, supported by a live DJ and videos. The tour generated buzz for Liles’ new book and helped to establish him as a recognizable brand.

HEARST MAGAZINES CLIENT HOLIDAY LUNCHEON

We brought the Mountainside to the East Side at the Hearst Magazines Client Holiday Luncheon at restaurant Daniel in New York City. We transformed the space into a luxurious chalet equipped with live evergreens, fur rugs, and snow. We had famed chef Daniel Boulud create a custom menu for the editors, publishers and top media executives. As a finale, guests exited through the Ugg pop-up lounge where they were fitted for the season’s must-have boots.

PREVENTION R3 SUMMIT 2013

We created the first-ever health and wellness event for Prevention Magazine. From innovative and engaging main stage programming with the leading minds in health and wellness to one-on-one dream interpretations, tongue and face readings, chakra clearings, yoga sessions, cooking demonstrations, book signings, guided mediation and more, attendees got everything that they came for. The event culminated with a Party in Pink™ Zumbathon® raising money for the Zumba® Global Research Grant For Breast Cancer Prevention. Sponsors were seamlessly woven into the fabric of the event and the attendees moved fervently from sponsor to sponsor where they enjoyed a unique interactive experience. This was experiential marketing at its most powerful. www.preventionr3summit.com